It can be really TRICKY to grow a CRAFTY BUSINESS
It’s hard knowing what to charge
It’s frustrating to know what will sell and what won’t
It’s difficult to get enough profit to live on
You don't have enough TIME in the day to do everything
It's SCARY having to 'sell' yourself
There are people undercutting you all over the place
Your confidence gets knocked regularly
And all you want is...
TO DO WHAT YOU LOVE, EVERY DAY, AND MAKE A LIVING FROM IT.
So you don’t have to scrimp and save
So you don’t have to stay in the job you hate
So you don’t have to keep defending your ‘expensive hobby’
So you have a PROPER BUSINESS.
That makes money and everything. Yay!
How hard can it be to have a crafty business that actually gives you a salary? Hmm?
OK come into my huddle while I whisper
What you need is a plan – actually 2 plans in one
An Escape Plan and A Success Plan
A plan to escape from the 'hobby business' life and turn it into a proper, profitable business
And a success plan
A plan to let you do what you love
And make a good living from it
Without you falling out of love with it because it’s so HARD and FRUSTRATING trying to UNDERSTAND THIS WHOLE BUSINESS THING, darn it!
OK, OK, don’t panic I have lovely news - I’ve got just what you need.
It’s called CRAFTY BUSINESS SCHOOL
And it’s going to change your business and your life.
You'll think differently. You'll act differently. You might even start standing up for yourself if someone asks for a discount! Imagine!
You will get your MODULES DRIP-FED to you, a week apart. This is so you don't get overwhelmed. Also there is homework to do (don't panic) and I want you to work through the modules AND COMPLETE THEM in the right order, so you get the MOST BENEFIT from your learning .
There are changes you need to make to your business if you are going to get out of your current situation and into making a proper living. Learning about these changes and putting them into practise is better if we tackle them a bit at a time.
You have a business to run, after all.
We're going to cover ALL THESE THINGS
What’s the dream? What’s it going to take? How feasible is that?
What changes do you need to make? We’re going to take a proper look at where you are now and work out how to get to where you want to be, and by when.
Pricing and profit, costs and credit control, forecasting and cashflow - we’re tackling ALL the scary stuff and taking away the fear. Being confident about money in your business is MASSIVE - and you're so close!
We’re going to look at what is selling and what is not selling, and what you can do about it. We’re talking BEST SELLERS, profit margins, tricky decisions and easy options. Time for some structure. Time for some tough love.
Those Mind Monkeys need to go - we’re going to make you confident in yourself and your business. You'll learn that you're more than good enough. It’s time you realised how awesome you are - let me show you!
There’s a lot packed into this module. We’re going to talk websites and list building, events, images, words and best customers. I’m going to share my top marketing tips and secrets to help you fly.
An overview of the VISUAL social media platforms that work so well for crafty businesses. We’ll look at what works and why, whether to spend money on ads and how to capitalise on your beautiful makes.
How to make YOUR stuff stand out in the busy market place - we’ll touch on Etsy, selling on social media, websites and in person. It’s not difficult, your lovely things could soon sell themselves !
Time, money, sales, social media. We’ll create a success plan and work out how to make it happen. We’ll tackle your fears and worries and come up with something you know you can achieve.
You’ve got the plan. You’ve got the knowledge. Time to get stuck in. I’ll share some top tips and tricks to keep you moving forward and get you through tough days. We can do this!
We’ll look at the scary things you’ve been avoiding and I’ll make them REALLY EASY so it’s not scary any more.
I know this is a big step for you. That’s why I’ll make it super easy and comfortable.
And you’ll have support from other crafters in the Facebook group.
Whether you want to leave your job and go full time into your Crafty or handmade Business or you just want to make more money with the hours you have,
if you’re prepared to put in a few hours of learning I’ll share what you need to know to make it happen.
Here’s A Little About Me and Why I Can Help You (I started off with nothing – you’ll love my story!)
I’m Claire Mitchell and I run The Girls Mean Business. I'm also a mum to an 8 year old, Chloe, a wife to Mitch and tamer of our Jack Russell puppy Meg (that's still a work in progress).
When I started out in 2012 I didn’t even have 2 pennies to rub together) and I made every mistake in the book.
Since 2012 I've built up a big, very profitable business (last year I made over £200k profit) working from home, around Chloe's numerous school and social commitments (AKA mum's taxi) and I've done it all teaching what I know and love - business and marketing - to women who are small business owners around the world.
It's been an exciting journey!
I’m a marketing expert AND a business coach – the two things that you DEFINITELY need right now. I’ve got an MBA from the prestigious Durham University Business School and 15 years in corporate marketing working with some of the biggest companies in the UK (so I know my stuff).
More importantly, I’ve run my own business since 2005, coached hundreds of women across the world to turn their businesses around and helped thousands more women business owners through my Girls Mean Business Facebook page. (Over 89,000 of them so far!)
Ohhhh and did I mention the team at Facebook asked me to come to Ireland to give my feedback and I met their Chief Operating Officer (author, billionaire and totally awesome woman) Sheryl Sandberg?
She singled out The Girls Mean Business as one to watch, in front of the world's press.
And I've spoken at Facebook's UK events, sharing what I know and helping more small business owners. I love it!
I've taught social media for the British Florist Association and the Irish Kinesiology Association just in the last few months.
I've been featured in The Huffington Post, The Guardian, Die Welt, Marie Claire and Closer. I've also had my businesses featured on Radio One, BBC 1's The Apprentice and BBC2.
I love working with women business owners, helping them fulfil their potential and build their business. Until now that was only possible if you bought one of my programmes or signed up an a VIP client, but I understand that's not within everyone's reach.
The course will be made up of videos and worksheets, broken down into easy to digest sections. You can watch it when you like, as often as you like, in your own time and at your own pace.
There’s a lovely Facebook group where you can chat, share ideas, ask for help and network with other Crafty girls.
KEEP ON TRACK
And for 3 months I’ll send you a weekly crafty nudge by email to keep you on track and encourage you to visit the online Crafty Portal.
I’m really excited about Crafty Business School.
I know it’s needed because I see SO many women making THE MOST BEAUTIFUL THINGS and yet, struggling to make any money.
I promise it doesn’t have to be that way.
If you’re ready to learn how to turn your hobby into a business, join me in Crafty Business School and let’s make it happen. Oh, and here's what some of my crafty ladies have said about my other programmes...
I LOVE Crafty Business School because it is really helping me focus my mind-set into making my passion into a viable business. I have been crafting for nearly 15 years but the course has given me the confidence to charge the correct prices for my items and also refine the items I make. Thanks to the course, I now know exactly who my super customer is and can target them (freeing up lots more of my time for the fun making things). I have already taken more in sales in 2017 than I had for the whole of 2016 and my profit is much better and it's all thanks to Claire's inspiring words and easy teaching manner. Emma Owl is going from strength to strength thanks to Claire Mitchell and the Crafty Business School.”
My hobby accidentally turned into a business 2 years ago, and whilst it was ticking along slowly, it wasn't really developing as proper business - I'm a creative person, not a natural business person! The Crafty Business School has helped me to look at the business side of Handbags and Home and concentrate my mind into what I need to do and where I need to go. Looking in-depth at pricing my work has opened my eyes to what I should be charging for my skills and time, and learning to put a proper value on those things. It has helped me to look at the products I make as exactly that - products, produced and sold by a business, to make a profit for that business, rather than just handbags!
It has encouraged me to look at my business from the outside, with my head, rather than my heart, and I know that how I view my handcrafted business has already changed for the better, also Claire's no-nonsense approach really suits my way of learning and the workbooks with the modules really help to focus the mind by getting everything
Handbags And Home
As a creative person the nitty gritty business details were getting shoved to one side and ignored. Claire has made it all easy to understand and implement, making the scary bits manageable and on occasion even fun!
Theodora Gould Jewellery
The Marketing Planner and portals have helped me to wear these various hats with confidence and turn my hobby into a thriving business. Claire gives you the tools you need and the confidence to do it. Thank you Claire
Not my favourite thing and rather overwhelming! But with Claire’s help and all that goes with it, it's not so scary. It's great to have so much info all in one place and have found it so helpful.
Cathy’s Tasty Wedding Cakes
So I took the next step and joined the awesome business club and it was like magic. My business is growing and I feel like a real business I know where I'm heading and how to get there. I've just purchased social media smarty pants and now knowing the magic of Claire’s easy to understand programs it was a no-brainer. The support from the groups is priceless and the courses make all those scary things in business make sense.
It's turned my very expensive hobby into an actual business. Claire is like my businesses fairy godmother helping me make my dreams for it come true.
Tillypips And Boo
I now have great tools and much more confidence in myself and my business.
Well I love this program/school... I'm maybe not the typical Craft that would look at this, as I'm leatherwork, for horses and their riders mainly... but it has opened my eyes to understanding the reasoning behind how things are figured out... ie pricing, and understanding why doing things in certain ways may be more or less efficient, logical etc.. and how to market towards a particular clientele, rather than trying to make everyone happy! It is the new way of looking at things that has been an eye opener to me. Basically this class has been the kick i needed to step back and make sure I was covering all my bases
L Bennett Leather, Canada
She is always right on the money with sound advice, helping my to find my niche market and ideal customer and to confidently charge what my products are worth. When I have moments of self-doubt
I can count on Claire to be there with words of support and a good butt kicking if needed!
Off With Her Head Millinery
I didn’t do much with my website and was using AdWords to generate traffic. Since signing up with Claire everything has changed. I now post on social media every day, I’ve quit AdWords and saved a fortune because I’m getting traffic to my website through posting. I’ve got new ideas popping out from all over the place and new ranges of jewellery and I’m completely focused on my end goal. I never would have done this without the Claire’s teaching and the website to show me the way.
Lynn’s Gem Creations
So, thank you Claire for all your wisdom you've taught me so much! Xx
The Maldon Soap Company
They have helped me break down complex issues into bite-sized manageable pieces, focusing my thoughts and helping me plan out the steps I need to take in my business. As a result I now have a clear focus on my pricing and have started to engage and interact with social media platforms in a very different way. This has led to engagement, not just with customers, but also with other business owners who offer support and mutually-beneficial services.
I intend to stay a member as I am learning so much and the real beauty of it is that I can do it at a time that suits me, at my own pace and in a way that is relevant to my business. Thank you! X
The Brainy Baker
Crafty Business School has completely opened my eyes to all the things I've been doing wrong or just muddling through! Now I've learned how to price properly and Claire has given me the confidence to wear my big girl pants and get on with it. I absolutely love Claire’s method of teaching.
I feel like she's in the room with me! I sit there answering her and nodding along. I also always get a cup of tea when she tells me to!"
Row Row & Kades Knitwear
This year I have been tracking my income and realise that I need to put my prices up. I can do this with confidence because I know what I offer and the value that it has, I am marketing my business more regularly and in turn that is impacting upon my visibility - which is in turn making me confident that the prices I will be charging are fair and reasonable - for both parties. I have learnt so much. I am continuing to grow and develop my business. thanks, Claire Mitchell
Green Man Quilts
Also, the buddy thread is working so well. I have the best 'buddy' - we've planned to Skype weekly & check in with each other every evening! It's all thanks to Claire xx
Mrs Belle’s Boutique
I studied marketing back at Uni almost 20 years ago, then I went to a different direction but still I know lots about marketing. I can tell Claire is the best at it! I am using her awesome marketing planner which is brilliant. My craft business is almost ready to start and I know perfectly who my super customer will be, I know exactly want I want from my business. I know my targets and numbers. That’s because of the planner. Also (and the most brilliant part of all) I am part of this big community Claire founded. Big support, plenty of lovely ladies with awesome business in mind.
Thank you so much Claire! You spared me a life in accountancy. I really really love you and what you do xxx
Think Wool Design
Since using it I am being more organised in my social media posting & have been surpassing my personally set sales targets. I am feeling excited to see where my business will go this year with the continued use of the planner as well as the support of the Facebook group & planner portal & we are only in February!
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